Home SMS Assistant Careers Contact
Coming Soon

The intelligence platform
for distributors

Merlin combines your organization's expertise, insights from your data, and AI agents that get work done—so your team can focus on customers, not busywork.

Your business runs on knowledge that isn't in any system

Expertise Trapped in Heads

Your best people know which products to recommend, how to handle tricky customers, and when to make exceptions. But that knowledge isn't written down—it walks out when they leave.

Insights Buried in Data

Your ERP holds years of transactions, but surfacing patterns—which customers are at risk, what's selling together, where margin is leaking—takes analysts you don't have.

Manual Work That Never Ends

RFQ responses, returns, sourcing, order follow-ups. Your team answers the same questions and does the same tasks hundreds of times a week.

Knowledge, insights, and agents—working together

01

Capture Knowledge

Expertise flows into Merlin from daily work—conversations, documents, decisions. No data entry. Your institutional knowledge becomes a lasting asset.

02

Surface Insights

Machine learning finds patterns in your data that humans miss. Customer trends, product affinities, operational anomalies—surfaced automatically.

03

Deploy Agents

AI agents use your knowledge and insights to handle real work. RFQs, sourcing, customer questions—done the way your best people would do it.

Designed for how distributors actually work

Branch operations. Complex product catalogs. Long customer relationships. Technical sales. Merlin understands your world.

Branch Operations

Every branch develops its own expertise. Merlin captures it, shares it, and makes sure best practices spread—without losing local knowledge.

Product Intelligence

Thousands of SKUs. Substitutions. Applications. Compatibility. The knowledge that separates good recommendations from great ones—preserved and accessible.

Customer Memory

Relationships span decades. Preferences, history, quirks—Merlin remembers what your team knows about every customer, even as reps change.

Operational Efficiency

Reduce the friction in quoting, sourcing, returns, and follow-ups. Get customers to "yes" faster without adding headcount.

Be among the first to experience Merlin

We're partnering with select distributors to build the intelligence platform the industry needs. Join our early access program.

Request Early Access